There are many reasons why we chose to partner with AVEDA, here are just a few.
Aveda is a cruelty-free brand meaning that no animals are used in testing the products which are overwhelmingly vegan with the exception of a few products that contain beeswax or honey. All products are plant and flower based and contain no Sodium Lauryl Sulfate, parabens or philates and are the first beauty company using 100% post consumer recycled PET, (basically recycled plastic bottles). Horst Rechelbacher the founder was a pioneer of holistic beauty, and a champion of environmental responsibility, is clear to see still. You can read much more about him here AVEDA .
However, the number one reason is the products. Our shampoos and conditioners produce incredibly healthy looking hair and smell amazing whilst the colours produce the most vibrant yet subtle, natural look
Did you know
- Aveda products contain
- no parabens
- no phthalates
- no sodium lauryl sulfate.
Wondering what that all means? follow the link below to find out more about Aveda ingredients
ANIMALS AND AVEDA
Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”
We are proud to have been the first beauty company using 100% post consumer recycled PET. Now more than 85% of our skin care and hair styling PET bottles and jars contain 100% post consumer recycled materials.